press releases:

May 17, 2006 - Features section Cool 2 Know

'...Rich Cave of eartoys .com, a cellular store selling everything from service plans to funky-colored earbuds, said their flagship store in East Northport is thriving, and online sales are increasing. The 32-year-old vice president and buyer said average sales for cell accessories such as rhinestones and charms jumped nearly 50 percent from a year ago, a result he credited to focusing on younger customers. "We've totally changed our product line - once we started targeting youth, our profits boomed."...'

April 14, 2006 - What do your cell phone accessories say about you?

Maybe you’re all about the “Benjamins” and sport a Burberry or Nicole Miller designer cell phone pouch.
Perhaps you find inspiration in the stars, so you have a Virgo charm swinging from your cell.

Or possibly you want a little attention, so you cover your mobile with bundles of “bling.”

New, exciting options to personalize and accessorize cell phones are popping up everyday – giving teens even more means of self expression.

So what exactly do these eccentric additions tell the world about the cell phone’s holder?

“I guess that we’re different, that we’re individuals,” said Katelyn Simone, a sophomore at Walt Whitman High School in Huntington Station. “Every single decal that you put on is your own – your individual style, the color you like, the shape that you put it in.”

Simone said she plans to perk up her new phone with pink and iridescent adhesive rhinestones, or bling. “Probably in the shape of a heart,” she said.

Rich Cave of eartoys.com, an eclectic cellular store selling everything from service plans to funky-colored earbuds, said their flagship store in East Northport is thriving and online sales are also increasing.. The 32-year-old vice president and buyer said average sales for cell accessories like rhinestones and charms jumped nearly 50 percent since March 2005, a result he credited to focusing on younger customers.

“We’ve totally changed our product line – once we started targeting youth, our profits boomed.”

Cave said people are spending more on their phones now, so they keep them longer and have reason to invest a little creativity in their cell’s appearance.

“They’re spending a hundred or so dollars on a phone so it’s much more important to accessorize and personalize.”

And protect!

Cell phone “Skins” are another new cell accessory that fashionistas are quickly picking up on. The thin protective covers come in a variety of designs, are reusable, easily interchangeable and they stick right over the phone.

The slick covers sell for about seven bucks. Simone had never heard of “Skins” but likes the idea.

“Oh, that’s cool. That’s definitely really cool.”

And it’s just another opportunity to let your individuality shine through your cell phone. And Simone said that’s what it’s all about.

“One of my friends, her entire phone is completely rhinestoned,” Simone said. “Whenever you see it, everyone is just like ‘Oh my god.’ It’s just really pretty.”